Our Business

Who we are

All Financial Services is a’ Professional Practice’ as designated by the Financial Advice Association Australia. All staff are required to comply with a strict code of ethics and rules for professional conduct. Our Financial Planning team strives to pursue excellence, show integrity and to make a ‘difference’.

AFS has a vision to improve the quality of client’s lives by offering financial advice and guidance towards achieving their financial goals. In more recent years AFS have become the premier Retirement Planning Consultants in the Northern Territory.

Through well researched advice, effective implementation and continued support, the team at AFS have made it their mission to assist people in the management of their financial affairs. Working with strategies; in the best interest of the client; to achieve a desirable lifestyle.

Via the support of a licensee AFS have access to consumer protection, product diversity, cyber security and up to the minute IT and training programs to provide superior client service and support.

Our Vision

Improving the quality of people’s lives through a living financial plan.

Our Mission

We assist people to manage their financial affairs to achieve their lifestyle goals reliably, through well researched advice and effective implementation.

Values

  • Valuing clients - We believe in building lasting relationships by truly valuing our clients. We listen carefully, communicate openly, and deliver with integrity—ensuring every client feels respected, supported and confident in our commitment to their success. Your goals are our priority.
  • Pursuing excellence - We strive to exceed expectations through continuous improvement, innovation and a commitment to quality.
  • Achieving Together - We believe that true success is built through collaboration. By working closely with our clients and team members, we create stronger solutions and lasting impact. Achieving together means sharing goals, supporting one another and celebrating every success as a collective win.
  • Earning Trust - We build this through honesty, transparency and consistently delivering on our promises. For us, trust isn’t given — it’s earned through every interaction and upheld in every relationship.
  • Making a Difference - We are driven by a passion for making a difference. Through purposeful work and meaningful impact, we strive to create positive change for our clients.
  • Acting with Courage - We embrace challenges and stay true to our values.

What our clients say

Every year, we ask our clients for feedback via a client survey to make sure we maintain our position as the Territory's leader in financial advice. Our clients consistently tell us they're happy to have us on their team.

Here are some recent client comments from the survey:

'A rare find in Darwin.'

'I love that I can connect with my planner from anywhere in Australia using my laptop. Nothing is a problem.'

'We always feel on an equal playing field. Everything is discussed at our level of understanding. We never feel ashamed to ask a question.'

'My adviser...offers the advice in a speak-easy way that makes me feel confident and relaxed. No tension, no worries.'

Meet our team

Paul Rowse

CEO, Financial Planner

Sean Osborne

Financial Planner

Whitney Baldwin

Associate

Tania Healy

Team Leader

Viv Stretton

Paraplanner

Alexandra Huxtable

Implementation Manager

Melissa Kinna

Client Services Manager

Jessica Robertson

Client Services Manager

For more information about us, including areas we specialise in, please download our Financial Service and Credit Guide/ Financial Service Guide

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